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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#0A050D

Urban Decay

True Black 34

Urban Decay Lash Princess

mattemid-rangeDark

$26.32

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Milani

Washable Black 29

100%

$9.65

e.l.f. Cosmetics

Ocean HD

93%

$3.51

Charlotte Tilbury

Ultra Black 27

93%

$28.71

Bobbi Brown

Deep White

93%

$29.52

Tarte

Blue Black 22

93%

$27.26

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Washable Black 29

100%

$9.65

CoverGirl

Medium Brown Black

93%

$9.76

CoverGirl

True Black W8

93%

$11.29

e.l.f. Cosmetics

Ocean HD

93%

$3.51

Essence

Blackest Black WC5

93%

$5.61

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Ultra Black 27

93%

$28.71

Lancôme

Medium Very Black

90%

$29.47

Dior

Warm Dark Espresso

90%

$30.47

Pat McGrath Labs

Coffee

89%

$31.74

Charlotte Tilbury

Cocoa CW2

89%

$30.85

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Black 34?
You can shop Urban Decay True Black 34 from the Urban Decay Lash Princess line through our affiliate link on POUT. It retails for $26.32.
What are dupes for Urban Decay True Black 34?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Black 34.
Is Urban Decay True Black 34 matte or glossy?
Urban Decay True Black 34 has a matte finish.