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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#241314

Urban Decay

True Brown

Urban Decay Unlocked Instant Extensions

glossymid-rangeDark

$23.74

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NARS

Eggplant 18

100%

$26.90

Milani

Brownish Black HD

93%

$9.81

Urban Decay

Very Black NW6

90%

$24.95

NARS

Soft Noir

89%

$25.51

Lancôme

Medium Chocolate

89%

$29.81

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Brownish Black HD

93%

$9.81

Milani

Deep Brown

86%

$7.60

NYX Professional Makeup

Mocha Ultra

85%

$9.34

Maybelline

Deep Rich Black

84%

$10.06

Essence

Rich Deep Black

84%

$4.08

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Medium Chocolate

89%

$29.81

Dior

Green CW8

87%

$31.95

Lancôme

Brown WC1

86%

$29.61

Dior

Rich Brown CW5

86%

$29.68

Dior

Deep Waterproof Brown

84%

$32.25

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Brown?
You can shop Urban Decay True Brown from the Urban Decay Unlocked Instant Extensions line through our affiliate link on POUT. It retails for $23.74.
What are dupes for Urban Decay True Brown?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Brown.
Is Urban Decay True Brown matte or glossy?
Urban Decay True Brown has a glossy finish.