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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#3C172B

Urban Decay

True Ivy

Urban Decay Stay All Day Liner

satinmid-rangeBerry

$22.34

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

MAC

Deep Sea

92%

$20.63

Bobbi Brown

Admiral CN6

91%

$29.70

Bobbi Brown

Green

90%

$33.94

e.l.f. Cosmetics

Light Chocolate

87%

$3.49

ColourPop

Merlot CW7

87%

$9.12

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Light Chocolate

87%

$3.49

e.l.f. Cosmetics

Emerald NC1

86%

$3.54

Maybelline

Toast C9

86%

$10.25

L'Oréal Paris

Emerald CN9

84%

$8.14

NYX Professional Makeup

Espresso C4

84%

$9.97

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Pine 30

85%

$27.38

Lancôme

Ivory 37

84%

$27.43

Pat McGrath Labs

Dark Chocolate 44

82%

$38.56

NARS

Liv

81%

$34.00

Dior

White

80%

$37.35

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Ivy?
You can shop Urban Decay True Ivy from the Urban Decay Stay All Day Liner line through our affiliate link on POUT. It retails for $22.34.
What are dupes for Urban Decay True Ivy?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Ivy.
Is Urban Decay True Ivy matte or glossy?
Urban Decay True Ivy has a satin finish.