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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#972751

Urban Decay

True Mulberry

Urban Decay Color Sensational Shaping

mattemid-rangeBerry

$21.91

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Maybelline

Medium Soft Rose

100%

$6.21

Dior

Crimson

93%

$32.31

Maybelline

Espresso NW1

93%

$6.19

Milani

Foxy SPF

93%

$7.18

Revlon

Scarlet NC4

93%

$10.68

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Medium Soft Rose

100%

$6.21

Milani

Foxy SPF

93%

$7.18

Maybelline

Espresso NW1

93%

$6.19

Revlon

Scarlet NC4

93%

$10.68

L'Oréal Paris

Apricot

91%

$8.44

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Crimson

93%

$32.31

Chanel

Mulberry

90%

$32.91

Charlotte Tilbury

Deep Hot Pink

89%

$25.32

Pat McGrath Labs

Pink

88%

$29.33

Lancôme

Coral Pro

87%

$26.38

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Mulberry?
You can shop Urban Decay True Mulberry from the Urban Decay Color Sensational Shaping line through our affiliate link on POUT. It retails for $21.91.
What are dupes for Urban Decay True Mulberry?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Mulberry.
Is Urban Decay True Mulberry matte or glossy?
Urban Decay True Mulberry has a matte finish.