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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#7B4C0E

Urban Decay

True Natural Ivory

Urban Decay Power Fabric

luminousmid-rangeCoral

$41.97

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Rare Beauty

Vanilla HD

90%

$34.26

e.l.f. Cosmetics

True Mocha

90%

$6.12

Lancôme

Soft Ivory 29

90%

$48.78

Tarte

Dark 14

88%

$29.00

NYX Professional Makeup

Medium Deep

88%

$10.52

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

True Mocha

90%

$6.12

NYX Professional Makeup

Medium Deep

88%

$10.52

Maybelline

Tangerine WN3

88%

$8.21

Milani

Porcelain 23

88%

$12.00

L'Oréal Paris

Deep Java

87%

$15.55

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Soft Ivory 29

90%

$48.78

Hourglass

Natural 19

85%

$54.02

Lancôme

Golden Medium 32

83%

$50.51

Estée Lauder

True Deep

82%

$43.06

Hourglass

Toasted Honey

82%

$41.77

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Natural Ivory?
You can shop Urban Decay True Natural Ivory from the Urban Decay Power Fabric line through our affiliate link on POUT. It retails for $41.97.
What are dupes for Urban Decay True Natural Ivory?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Natural Ivory.
Is Urban Decay True Natural Ivory matte or glossy?
Urban Decay True Natural Ivory has a luminous finish.