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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#351C3C

Urban Decay

True Snow

Urban Decay Intense Eye Liner

satinmid-rangePlum

$24.19

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Urban Decay

Forest

93%

$23.98

ColourPop

Rich Onyx

92%

$9.06

Urban Decay

Pacific CN1

92%

$24.47

e.l.f. Cosmetics

Black HD

92%

$3.22

Fenty Beauty

Cream NC8

90%

$23.77

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Black HD

92%

$3.22

Milani

Olive

90%

$7.97

Revlon

Purple HD

88%

$7.55

Milani

Warm Pacific

87%

$6.36

Milani

Ivory SPF

87%

$8.81

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Jet Black 10

88%

$29.79

Chanel

Medium Gray

87%

$33.27

Chanel

Rust

85%

$39.53

Pat McGrath Labs

Ash

84%

$30.10

Pat McGrath Labs

Deep Green

84%

$28.37

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Snow?
You can shop Urban Decay True Snow from the Urban Decay Intense Eye Liner line through our affiliate link on POUT. It retails for $24.19.
What are dupes for Urban Decay True Snow?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Snow.
Is Urban Decay True Snow matte or glossy?
Urban Decay True Snow has a satin finish.