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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#161B1B

Urban Decay

True True Black

Urban Decay Caution Extreme Lash

glossymid-rangeDark

$22.63

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

CoverGirl

Green Plus

93%

$8.36

Bobbi Brown

Navy Blue Ultra

93%

$26.30

Clinique

Black Brown WC2

93%

$22.00

Tom Ford

Violet Plus

90%

$40.97

Chanel

Carbon Black 41

90%

$34.48

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

CoverGirl

Green Plus

93%

$8.36

e.l.f. Cosmetics

Dark Brown

88%

$5.17

L'Oréal Paris

Brown CW3

87%

$11.42

Revlon

Tubing Black 40

87%

$10.58

Essence

Navy Blue

85%

$5.99

Luxury Upgrades

Closest luxury matches for a premium experience.

Tom Ford

Violet Plus

90%

$40.97

Dior

Carbon Black

90%

$31.50

Chanel

Carbon Black 41

90%

$34.48

Tom Ford

Steel

88%

$43.80

Charlotte Tilbury

Forest 45

88%

$30.09

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True True Black?
You can shop Urban Decay True True Black from the Urban Decay Caution Extreme Lash line through our affiliate link on POUT. It retails for $22.63.
What are dupes for Urban Decay True True Black?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True True Black.
Is Urban Decay True True Black matte or glossy?
Urban Decay True True Black has a glossy finish.