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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#B70A02

Urban Decay

True True Red

Urban Decay Lasting Line Long-Wearing

mattemid-rangeRed

$21.82

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Make Up For Ever

True Nutmeg

100%

$23.07

Rare Beauty

Rich Cherry

100%

$14.05

Charlotte Tilbury

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100%

$25.27

Maybelline

Sienna

100%

$6.11

L'Oréal Paris

Red 16

100%

$9.26

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Sienna

100%

$6.11

L'Oréal Paris

Red 16

100%

$9.26

Milani

Ruby Woo 40

95%

$5.42

e.l.f. Cosmetics

Medium Cranberry

95%

$3.22

Maybelline

Cocoa

92%

$8.60

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Toffee

100%

$25.27

Dior

Pillow Talk HD

95%

$33.86

Charlotte Tilbury

Berry

91%

$24.07

Dior

Fig Pro

90%

$35.20

Lancôme

Raisin HD

90%

$25.57

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True True Red?
You can shop Urban Decay True True Red from the Urban Decay Lasting Line Long-Wearing line through our affiliate link on POUT. It retails for $21.82.
What are dupes for Urban Decay True True Red?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True True Red.
Is Urban Decay True True Red matte or glossy?
Urban Decay True True Red has a matte finish.