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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#1E0500

Urban Decay

True Very Black

Urban Decay They're Real!

glossymid-rangeDark

$25.01

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

CoverGirl

Navy NW7

100%

$8.36

Milani

True Jet Black

100%

$9.18

Clinique

Cocoa

93%

$18.21

Benefit Cosmetics

Black Noir

91%

$29.72

Dior

Midnight Blue WN1

91%

$32.27

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

CoverGirl

Navy NW7

100%

$8.36

Milani

True Jet Black

100%

$9.18

CoverGirl

Emerald

90%

$9.93

Maybelline

Dark Black 15

90%

$13.41

Milani

Dark Black

90%

$8.83

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Midnight Blue WN1

91%

$32.27

Pat McGrath Labs

Light Chocolate

90%

$30.48

Pat McGrath Labs

Washable Black 23

90%

$28.01

Charlotte Tilbury

Black Brown 31

90%

$31.64

Dior

Rich Black CN5

90%

$29.80

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Very Black?
You can shop Urban Decay True Very Black from the Urban Decay They're Real! line through our affiliate link on POUT. It retails for $25.01.
What are dupes for Urban Decay True Very Black?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Very Black.
Is Urban Decay True Very Black matte or glossy?
Urban Decay True Very Black has a glossy finish.