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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#100F07

Urban Decay

Very Black 20

Urban Decay Falsies Lash Lift

glossymid-rangeDark

$25.02

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Rare Beauty

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Tarte

Deep Green

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Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Deep Black CN1

100%

$4.37

e.l.f. Cosmetics

Rich Emerald

100%

$6.04

Essence

Burgundy

100%

$4.08

Milani

Very Black WN8

93%

$7.27

Essence

Navy WN8

93%

$4.64

Luxury Upgrades

Closest luxury matches for a premium experience.

Hourglass

Toffee CW9

93%

$30.35

Hourglass

Ultra Black CN8

90%

$33.44

Dior

Toffee WC8

90%

$30.72

Pat McGrath Labs

Aubergine NW1

89%

$29.15

Lancôme

True Brown Black

89%

$29.66

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Frequently Asked Questions

Where can I buy Urban Decay Very Black 20?
You can shop Urban Decay Very Black 20 from the Urban Decay Falsies Lash Lift line through our affiliate link on POUT. It retails for $25.02.
What are dupes for Urban Decay Very Black 20?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Very Black 20.
Is Urban Decay Very Black 20 matte or glossy?
Urban Decay Very Black 20 has a glossy finish.