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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#50300D

Urban Decay

Wheat 25

Urban Decay Pro Filt'r Soft Matte

mattemid-rangeCoral

$38.71

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Milani

Espresso 24

100%

$6.27

Chanel

Oxblood

92%

$33.37

Stila

Mulberry 2

90%

$26.66

Bobbi Brown

Forest 10

90%

$33.36

Tarte

Medium Soft Tan

89%

$39.74

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Espresso 24

100%

$6.27

NYX Professional Makeup

Rich Tan

89%

$15.96

Milani

Light White

88%

$9.74

Maybelline

Soft Brown

87%

$6.47

NYX Professional Makeup

Warm Champagne

87%

$8.80

Luxury Upgrades

Closest luxury matches for a premium experience.

Chanel

Oxblood

92%

$33.37

Pat McGrath Labs

Deep Admiral

89%

$33.93

La Mer

Soft Soft Sand

89%

$110.50

Chanel

Deep Mocha

89%

$64.69

Dior

True Oxblood

86%

$35.45

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Wheat 25?
You can shop Urban Decay Wheat 25 from the Urban Decay Pro Filt'r Soft Matte line through our affiliate link on POUT. It retails for $38.71.
What are dupes for Urban Decay Wheat 25?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Wheat 25.
Is Urban Decay Wheat 25 matte or glossy?
Urban Decay Wheat 25 has a matte finish.