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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Make Up For Ever

#40243C

Make Up For Ever

White 13

Make Up For Ever Eye Definer

mattemid-rangePlum

$21.82

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NYX Professional Makeup

Cocoa WC2

92%

$8.93

MAC

Cool Champagne

89%

$20.92

Maybelline

Forest HD

89%

$8.02

Revlon

Light Cobalt

88%

$7.35

Stila

Raven N6

87%

$25.80

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX Professional Makeup

Cocoa WC2

92%

$8.93

Maybelline

Forest HD

89%

$8.02

Revlon

Light Cobalt

88%

$7.35

Maybelline

Perversion

86%

$8.62

e.l.f. Cosmetics

Violet 4

86%

$4.38

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Purple 12

87%

$35.64

Dior

Cool Wine

83%

$40.42

Lancôme

Gray

83%

$29.60

Chanel

Rich Wine

82%

$35.38

Pat McGrath Labs

Charcoal

82%

$30.90

Community Swatches

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Frequently Asked Questions

Where can I buy Make Up For Ever White 13?
You can shop Make Up For Ever White 13 from the Make Up For Ever Eye Definer line through our affiliate link on POUT. It retails for $21.82.
What are dupes for Make Up For Ever White 13?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to White 13.
Is Make Up For Ever White 13 matte or glossy?
Make Up For Ever White 13 has a matte finish.