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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Rare Beauty

#240E12

Rare Beauty

Medium Dark Brown

Rare Beauty Idôle

glossymid-rangeDark

$23.07

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

CoverGirl

Medium Black

93%

$10.25

Urban Decay

True Intense Black

93%

$23.91

Milani

Cocoa HD

91%

$7.60

Clinique

Blue Black 12

91%

$22.27

Makeup Revolution

Untouched

91%

$8.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

CoverGirl

Medium Black

93%

$10.25

Milani

Cocoa HD

91%

$7.60

NYX Professional Makeup

Rich True Black

90%

$8.13

Milani

Espresso 30

90%

$7.98

CoverGirl

Light True Black

90%

$8.86

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Teal

91%

$29.24

Dior

Deep Waterproof Brown

88%

$32.25

Dior

True Rich Black

88%

$29.29

Hourglass

Brown Black W3

86%

$30.88

Lancôme

Deep Deep Green

86%

$28.59

Community Swatches

Real photos from POUT community members.

Swatch of product
tannatural

Isabella O.

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Frequently Asked Questions

Where can I buy Rare Beauty Medium Dark Brown?
You can shop Rare Beauty Medium Dark Brown from the Rare Beauty Idôle line through our affiliate link on POUT. It retails for $23.07.
What are dupes for Rare Beauty Medium Dark Brown?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Medium Dark Brown.
Is Rare Beauty Medium Dark Brown matte or glossy?
Rare Beauty Medium Dark Brown has a glossy finish.