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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#240D11

Urban Decay

True Intense Black

Urban Decay Extended Play

satinmid-rangeDark

$23.91

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

CoverGirl

Medium Black

100%

$10.25

Maybelline

Black C5

93%

$8.41

Milani

Mocha 36

93%

$7.03

Rare Beauty

Medium Dark Brown

93%

$23.07

Milani

Espresso 30

91%

$7.98

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

CoverGirl

Medium Black

100%

$10.25

Milani

Mocha 36

93%

$7.03

Maybelline

Black C5

93%

$8.41

Milani

Espresso 30

91%

$7.98

NYX Professional Makeup

Rich True Black

91%

$8.13

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Teal

89%

$29.24

Hourglass

Deep Green

88%

$33.86

Lancôme

Black Brown

88%

$27.63

Dior

Deep Waterproof Brown

87%

$32.25

Chanel

Brownish Black 3

86%

$36.83

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Intense Black?
You can shop Urban Decay True Intense Black from the Urban Decay Extended Play line through our affiliate link on POUT. It retails for $23.91.
What are dupes for Urban Decay True Intense Black?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Intense Black.
Is Urban Decay True Intense Black matte or glossy?
Urban Decay True Intense Black has a satin finish.