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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#140F09

Urban Decay

Purple Pro

Urban Decay Long-Wear Gel Eyeliner

creamymid-rangeDark

$24.14

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Clinique

Dark Brown

100%

$18.40

Charlotte Tilbury

True Black 50

100%

$28.94

Dior

Rich Black W5

100%

$31.11

Bobbi Brown

Soft Fog

93%

$31.37

NYX Professional Makeup

Ivy

90%

$7.66

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Essence

Brown

90%

$5.62

Milani

Burgundy 31

90%

$9.24

NYX Professional Makeup

Ivy

90%

$7.66

L'Oréal Paris

Ultra Black

89%

$12.52

L'Oréal Paris

Navy 28

89%

$13.34

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

True Black 50

100%

$28.94

Dior

Rich Black W5

100%

$31.11

Lancôme

Green NW8

89%

$28.75

Hourglass

Black WN3

86%

$32.56

Lancôme

Black Brown Pro

86%

$28.98

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Purple Pro?
You can shop Urban Decay Purple Pro from the Urban Decay Long-Wear Gel Eyeliner line through our affiliate link on POUT. It retails for $24.14.
What are dupes for Urban Decay Purple Pro?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Purple Pro.
Is Urban Decay Purple Pro matte or glossy?
Urban Decay Purple Pro has a creamy finish.