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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#311F0B

Urban Decay

True Waterproof Black

Urban Decay Lash Blast

satinmid-rangeDark

$26.26

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Essence

Waterproof Brown CN9

100%

$4.28

Lancôme

Rich Black

92%

$26.37

L'Oréal Paris

Black Brown

92%

$11.14

Clinique

Green 4

90%

$21.28

Maybelline

Black Noir

90%

$11.44

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Essence

Waterproof Brown CN9

100%

$4.28

L'Oréal Paris

Black Brown

92%

$11.14

CoverGirl

Espresso

90%

$7.77

Maybelline

Black Noir

90%

$11.44

Revlon

Light Navy Blue

90%

$8.49

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Rich Black

92%

$26.37

Hourglass

Midnight Black W7

90%

$30.78

Lancôme

Dark Espresso Ultra

90%

$28.94

Hourglass

Tubing Black 14

87%

$29.07

Chanel

Navy Blue 23

87%

$34.68

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Waterproof Black?
You can shop Urban Decay True Waterproof Black from the Urban Decay Lash Blast line through our affiliate link on POUT. It retails for $26.26.
What are dupes for Urban Decay True Waterproof Black?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Waterproof Black.
Is Urban Decay True Waterproof Black matte or glossy?
Urban Decay True Waterproof Black has a satin finish.